Basic Article Marketing Strategies
You might be wondering if anyone really makes money or attracts customers through article writing. Is it possible for you to be successful in this arena and make it something that you can pursue? There are many people on the Internet that are using articles to promote their business and get traffic to their website, and so can you by following the tips in this article.
Use freebies. Freebies allow your customers to feel like they’ve gotten more for their money and they’ll be likely to buy from you again. Also, if your freebies involve branded items, you are sure to get the benefit of easy advertising whenever the item is used. Remember this and pick products accordingly.
Offer a free short report as an incentive to sign-up to your newsletter. This report may be created by someone you hire or you, but it will reach out to potential customers so they can sign up for your mailing list. Just be sure that your report is similar to your niche.
Make your own original logo! There are some individuals that believe that recognizable logos are only for major corporations. The logo will show people who you are when they read, and this builds trust in your content. Your articles will get more attention if they are associated with a logo your readers recognize.
You should create a blog to promote your business. It is free to blog on many platforms, and it is a great way to engage readers and get feedback. Blogs are easy to set up and can attract a great deal of traffic to your site which can increase your business.
Put the right tools to work for you to increase your online presence. Many tools and tricks can be utilized to get your articles greater exposure and readership, such as article directories. Look for free tools and services. Hunt these down for an inexpensive way to gain readers.
Use social media. Your accounts on Twitter, Facebook or Google+ are a good way to lure in new visitors. Just post updates when you put new articles on your site. Ask your readers to share the new article with their friends to increase your readership.
Send your article out to directories after you add it on your site and index it. This helps because the main article appears in search engine results, and the other articles give you back end traffic.
Your own creativity may be your best asset when constructing your articles. Your authenticity will shine through to the readers and draw them in for more. Try to make a point in a unique way.
There are a host of sites that pay you a small amount every time your article is viewed on their site. This means that you can get a constant stream of income after a while. When done correctly, it can be extremely profitable.
Have an eye-catching intro and make your articles concise. People who read things online do not have a very long attention span, so the faster you can get their attention, the better. You can explain further on but in the interim you want to keep people interested.
Keep your eyes open for celebrities or news makers who may have used your product, and be sure to request permission to share this information. This is an excellent way to develop a good branding strategy. Do not, however, make any false claims. This can get you into serious legal trouble.
If you are planning on marketing an article, take the time to study how others have done it before. By learning about the competition, one can improve their content to be more effective for the audience.
When using articles for marketing purposes, you need to identify your target audience. Having a clear understanding of who you are writing for will make it easier to customize your article to their needs and interests.
Keep your articles under 600 words. You can help your readers stay interested by making your articles the right length. Readers will quickly become bored with excessively long articles and move on to something else. You should be straight forward and keep it clear and concise.
The following article marketing tips will hopefully help you target the right audience and find your website online. Heed these suggestions, and you can find your own way to be a success.
You might be wondering if anyone really makes money or attracts customers through article writing. Is it possible for you to be successful in this arena and make it something that you can pursue? There are many people on the Internet that are using articles to promote their business and get traffic to their website,…